Who? Elvira Abasova

What? Fashion Influencer

Where? Geneva, Switzerland

Follow? @elvira_abasova

Effortlessly building a business while completing her studies, of course with her signature red lipstick perfectly in place at all times - read all about Geneva based Elvira Abasova's fashion and career advice in our first Girl Talk interview.

How did you get into blogging?

Slowly but surely - on a more serious note, I started my blog in 2012 under the name TheRussianCode. In the beginning my total readership was about 10 people (my family and closest friends as it often happens), it was only after months of this kind of "personal blogging" that I started generating a little audience - and with this, I got my first collaboration offer. It was no big deal just some $3 plastic earrings that I promoted but it was the first thing I earned by myself and it contributed I my further motivation. 

What’s the hardest thing about being an influencer?

Time probably - I was a school student when I started my blog, and I am still studying part time at the University which makes my daily schedule quite a challenge.

How do you balance your work & private life?

Luckily I don't have to make such an effort to balance it out, as my boyfriend is my blogging partner as well - we work and live together. We basically have been doing all this adventure hand-by-hand for almost seven years now.

Where do you get your inspiration from?

The street as well as my ever-growing collection of coffee table books. 

Your 5 key items for fall?

A black leather jacket, some retro sunnies, a bold red lipstick, a silk blouse in a light color and a mesmerizing new fragrance, this season's launches are amazing. 

What is your jewelry style?

I like my jewellery delicate yet eye-catching, I go less for statement pieces as I always think in terms of investment: will it last until next year or until my grandchildren are old enough to pinch it from my jewellery box? What I buy should definitely be of that second category. 

Top 3 things to do in Geneva?

Take a stroll on the pedestrian bridges, try the "Momo's best" cake at the Wild Girl's Deli and get a tattoo at Lo Siento Mama. 

Your advice to anyone wanting to start a business of their own?

Just do it, you only get experience through actions.