Founder and designer Annabelle Bertschinger was born and raised in Zurich, Switzerland before coming to in New York to pursue her degree in Design & Management at Parsons The New School for Design. Following her love for fashion and jewelry and merging it with her background in design education, she decided to launch her own jewelry line in the fall of 2014.
The design of Belle By Annabelle is inspired by the aim to create simple but sophisticated jewelry that complements the wearer's style and like a good pair of jeans or white shirt become favorites for life. The subtle and delicate creations are perfect to be layered but also eye-catching on their own, translating easily from day to night, whether aspiring an elegant or casual look.
Belle By Annabelle is designed in Zurich, inspired by the designer's global lifestyle and made in Bangkok. Each of the pieces are crafted from sterling silver and 14k vermeil gold plating with sustainably sourced CZ and semi-precious stones, which makes it accessible but highest quality jewelry.